The Pegman Coin
by microtruc (Caroline Delieutraz, Albertine Meunier and Julien Levesque)
Assistant : Bastien Didier

A KKBB project
Production: Roger foundry

pegman armée View of Peg Mountain installation at La Tapisserie, 20 June - 20 July 2013.

Amazon has just launched its own currency: the Amazon coin. The Microtruc collective would also like to launch a new currency: the Pegman coin. The Pegman coin, or Peg coin, is an alternative exchange currency.

The Pegman coin comes in the shape of a little metal man, inspired by the Pegman on Google Street View. Just like Google's Pegman, he is destined to travel around the world. We wish to circulate him as a real exchange currency. At launch time, 5 baguettes of bread will be equal to 1 Pegman coin. (See the rate of Pegman coin).

The Peg coin is a way of thumbing our nose at Google and at all big companies that are trying to expand and increase profits by taking control of the digital economy. As represented by a little man, the Peg coin reminds us that the digital world, sometimes perceived as dematerialized, has a big influence on the real lives of men and women. Reappropriating this symbol of the Internet and circulating it among good hands is a way of elevating our everyday lives beyond the digital cash cow.

In the age of big data and personal information, why not pay back users in Pegman coins in exchange for their personal data? The Pegman coin can also be considered as an exchange value for users of services like Google that systematically collect and archive our personal data. In short, the Pegman coin is the currency of the future!

Pegman Coin is a 4-cm-tall little man made from zinc alloy.

First Edition:
10 Pegman Gold
1600 Pegman Zamak

The rate of the Pegman Coin fluctuates in real-time!

See its current value on:

The first 10 Pegmen finished with gold leaf for collectors.

pegman armée
These Pegmen are numbered from 1 to 1600 (first batch).

. Pegman 3D modeling: Huieun Kim

.Pegman production at Roger Foundry:
making the mold and producing the first Pegman coins in zinc alloy

pegman moule

fonderie roger

Want to buy a Pegman ? Prefer a Pegwoman ? contact me


2013 - Julien Levesque